Issue No. 1

Daily Mobility Digest

The mobility industry's week, every Monday morning. Dealers, manufacturers, clinicians, payers, users.

manufacturer

Sunrise Medical

Sunrise Medical is a Malsch, Germany manufacturer of manual and power wheelchairs, scooters and seating under brands including Quickie, Zippie, JAY, RGK and Magic Mobility, owned by Platinum Equity since 2024 and employing more than 3,000 people.

Headquarters
Malsch, Germany
Website
sunrisemedical.com
Newsroom
Press releases
Segments
complex-rehab, manual-wheelchairs, power-wheelchairs, mobility-scooters, seating, power-assist, pediatric, bath-mobility
Brands
Quickie, Zippie, RGK, JAY, Magic Mobility, Switch-It, Leckey, Whitmyer, Ride Designs, Nuprodx, Empulse, Helping Hand, Breezy, Sterling

Sunrise Medical manufactures and distributes manual and powered wheelchairs, mobility scooters, power assist devices, and seating and positioning systems. Its brands include Quickie, Zippie, RGK, Magic Mobility, JAY, Leckey, Switch-It, Whitmyer, Ride Designs and Nuprodx. The company splits its business into Complex Rehabilitation and Premium Standard (Lifestyle) Rehabilitation.

Scale

The company page reports more than 3,000 associates, sales offices in 24 countries, manufacturing in 10 countries and distribution in 130 countries. Headquarters is Malsch, Germany. On the US side the picture is mixed: the US site lists 12002 Volunteer Boulevard, Mount Juliet, Tennessee as headquarters, while the June 2024 Platinum Equity release and the EU company overview name Fresno, California as the North American headquarters. Nordic Capital said revenue rose from EUR 364 million to EUR 636 million in fiscal 2022-23 during its ownership. Sunrise does not state a founding year on its site.

Ownership

Platinum Equity of Los Angeles agreed on June 5, 2024 to buy Sunrise Medical from Nordic Capital, which had owned it since 2015. Terms were not disclosed, and close was expected in the third quarter of 2024. Thomas Babacan continues as president and CEO.

Recent moves

  • October 9, 2024: acquired Nuprodx, a California maker of bath mobility products including a shower tub slider system.
  • July 1, 2025: acquired Made for Movement, a Norway-based maker of the Innowalk and NF-Walker motor-assisted standing and gait trainers, with operations in Germany, Norway, Sweden and the UK.
  • January 2026: acquired Ergoflix of Hamminkeln, Germany, a maker of foldable power wheelchairs founded in 2017. Terms were not disclosed.
  • 2026 launches: JAY LitePro cushion (March 16), Quickie Q300 M Mini (April 13) and Leckey BeMe pediatric seating system (June 1).

Sources

  1. Sunrise Medical: Company Information
  2. Sunrise Medical: Press Releases
  3. Sunrise Medical: Expands into neurorehabilitation with acquisition of Made for Movement (July 1, 2025)
  4. Sunrise Medical (EU): Company Overview
  5. Platinum Equity: Platinum Equity to acquire Sunrise Medical (June 5, 2024)
  6. HME News: Sunrise Medical switches investor hands (June 5, 2024)
  7. HME News: Sunrise Medical expands portfolio with acquisition (Oct. 9, 2024)
  8. REHACARE: Sunrise Medical acquires Ergoflix (Jan. 19, 2026)